Rado, unpretentious, clear-lined, modern, innovative, stylistically, pure- these are descriptions of the qualities that characterize Rado design. The watches must also be a pleasure to wear so wearer- comfort and anatomical are important elements in the creative process.
The second unmistakable focal point is provided by the Rado materials- impressive and nchanting with their fascinating brilliance, their wearer-comfort and their superlative scratch-proofness. Rado will continue in the future to concentrate on the development of scratchproof watches. The 21st century will continue to see the reinforcement of this clear positioning.
